EDOUARD FRANKLIN is a recruitment agency specialised in the Wealth Management and Asset Management sectors, with offices in Luxembourg, Paris and Geneva.
Our client is a dynamic Life Insurance company based in Luxembourg.
A digital marcom senior officer is responsible for the content produced and published across digital platforms to engage our audiences within the wealth management and life insurance industry.
He plans, researches, writes copy, publishes and monitors the content on the digital platforms. He may also get involved in releasing content on the corporate intranet.
Producing new business content and writing it in an interesting and compelling manner while meeting SEO requirements (based on written brief or interview with internal subject matter experts eg sales, wealth structuring, investment specialists…).
Producing a range of innovative deliverables to market expertise eg. blog, infographics, video script, checklists…
Sourcing images and artwork to optimise the content in alignment with corporate identity.
Ensuring the translation and review with internal stakeholders of multilingual contentreleasing content on public and secure websites / social media and ensuring the accuracy of information across digital platforms creating schedules and agreeing deadlines.
Developing editorial policies, copyright, data protection and best practice.
Creating the monthly newsletter.
Compiling and analysing online statistics for global reporting.
Your technical skills :
At least 5 years’ experience in (digital) marketing and communication, journalism, multimedia or equivalent.
Proven experience of copywriting - be creative, able to alter his/her style of writing in line with the audience.
Knowledge of Microsoft Office Tools, WordPress, campaigning software and social media platforms.
Dutch, French and English (fluent) is mandatory. Additional languages would be an advantage.
Your personal skills :
Team player with excellent communication skills (being able to build effective relationships and adapt communication style to the stakeholder, always in a professional manner).
Ability to undertake research using a variety of sources.
Ability to multi-task and prioritise work schedules.
Autonomy, accountability, ownership, high level of initiative, problem-solving and decision-making.
Possess drive, influential and persuasive skills as well as the ability to achieve results through working in a logical and systematic manner.